 |
|||||||||||||||||||||
|
|||||||||||||||||||||
 |
Partnership Program is designed to help you rapidly grow your business by providing you with the products, selling tools, training, technical support and marketing you need to succeed. If you are a VAR, system integrator, or other reseller looking for new ways to expand your revenue stream with proven networking technology, the Sena Global Partnership Program delivers through a comprehensive series of program benefits.
| 1. Partner Support Program |
1.1 Lead Distribution
SENA Business Partners can receive pre-qualified leads directly from SENA. These leads will come from two sources: call-ins and e-mails to our inside sales group, and responses from SENA marketing activities, such as advertisements, mailers and trade shows.
Our sales representatives will select the most appropriate business partner to receive each lead, based on location and the type of application. If the lead is urgent, the customer will be verbally referred to you. Less urgent leads will be forwarded to you via e-mail. We will follow up regularly with you to determine the outcome of the lead referred.
1.2 Priority Notification
SENA places all official announcement on the company and products on the SENA web (www.sena.com). Prior to the official announcement, we notify them to our partners in advance by using SENA Partner Group. We also provide the important information on the products and solution in this group.
SENA Partner website subscription:
We're running SENA partner web site for SENA partners based at http://www.sena.com/newpartner/. Once you join the SENA partners group, you will get new product information, marketing resources, technical resources, etc, by email. Also you can find archived emails or download marketing/technical documents at the SENA group home page at http://www.sena.com/newpartner/.
You will receive a separate invitation email to join the group. Please follow the instructions on that email to join, and get on-going information updates.
1.3 Priority Technical Support Program
Hi-Priority Technical Support:
Our dedicated specialist group provides high-priority technical support to partners in various ways such as on-line support, phone call assistance, email or various trainings for products and application. Please contact SENA channel sales representative or by using any other convenient way for you.
Global Technical Support
Email: support@sena.com
Phone: 1-408-573-7425
Toll Free (US/Canada): 1-8668-US-SENA (1-866-887-7362)
Web: http://www.sena.com/support/contact_support/
Product Support FAQ:
We also have on-line FAQ (Frequently Asked Questions) site which is updated on-the-fly. This site contains answers to common questions and updated whenever the case is closed. You can search all the details using keywords.
http://www.sena.com/support/knowledge_database/
Try this first before you contact SENA tech support, since most of the questions are already answered here.
1.4 Priority Access to demo products
Preliminary evaluation of beta products:
SENA enhance Business Partners' sales efforts by providing priority access to new product information and promotions.
Discounts on Demo Units:
The SENA Demo Program has been designed so that partners may benefit from demonstrating SENA products as part of a total solution to your customers and ultimately help you sell more. We offer a special pricing for your demonstration and evaluation purposes.
1.5 RMA Process
When you call or email to SENA Technical Support the technician will record all pertinent information. Support Engineers are required to troubleshoot down to the failed product or module to ensure the best possible support.
When the failure has been identified you will be notified of the correct action to take for your specific situation. If your product is covered by the product warranty your repair/replacement will be done as specified in your warranty. If your product is not covered by a specific the product warranty you will be informed of the RMA repair cost and turnaround repair time, and then, at your option, an RMA number will be assigned to process the repair. Please read the warranty statement at our web site you're your unit seems to be faulty at
http://www.sena.com/support/product_warranty_registration/
If you ask a RMA request to our Technical Support, you will be emailed your RMA number with corresponding RMA Request form. The following RMA procedures will be applied to return faulty units for repair.
1. Contact our support line to get the RMA number and RMA request form.
2. Fill out the RMA request form.
3. Package faulty units appropriately with the RMA form inside the package.
4. Specify the RMA number outside the box.
5. Send the package to us prepaid.
6. SENA will repair the RMA device(s), and ship the item(s) back to you at our own cost.
| 2. Cooperative Marketing Program |
SENA Cooperative Marketing Program provides comprehensive support and tools to help partners rapidly deliver, sell and market products that enable profitable end-user services. With this program, Business Partners gain a crucial competitive edge and bring more robust, integrated solutions to market faster.
SENA Sales Business Partners can take advantage of an array of valuable tools, all designed to help them respond more effectively to the demands of their customers and the marketplace. They include:
- Cooperative Advertising
- Joint Participation in Exhibitions
- Free Literature Support
- Joint Press Releases
- E-Newsletter Reference
Detailed co-marketing plan is described in following sections. Please contact SENA marketing (marketing@sena.com) or your channel sales at any time for more detailed information.
2.1 Cooperative Advertisement
Cooperative advertising program is a cost-sharing arrangement between SENA and SENA Business Partners to reimburse in part for local placement of SENA-approved advertisements and commercials. This program can significantly minimize your expenses in particular, your advertising expense. Advertisements would include the addition of your company name in the copy.
2.2 Joint Participation in trade show
Participating in Exhibitions and trade shows are among the most effective ways for us to enter into new markets or expand visibility in existing markets. Exhibitions offer the opportunity to meet potential buyers, test market interest and evaluate the competition. It can be a very efficient and cost effective means to meet potential resellers and buyers.
SENA offers financial and marketing assistance to Business Partners who wish to take advantage of exhibitions and trade shows to enter new markets.
2.3 Free Literature Support
SENA product catalog is an ideal source that gives up-to-date information about SENA Products and Services. We provide 50 copies catalogs for free of charge. Further, you can order additional copies of the SENA product catalog.
If you need custom catalogs with your company name on it, you can order additional ones at the actual printing price. Please contact SENA channel sales representative by email or phone.
2.4 Joint Press Release
SENA Marketing and Communications policy offers its partners the opportunity to take part in a joint press release. SENA provides you with a press release template and guidelines, to help you through the process.
2.5 E-newsletter Reference
SENA distributes monthly electronic newsletter that covers various sections including new products, new customers, and solutions. The purpose of this e-newsletter is to keep SENA's points of contact up-to-date on what's new at the SENA. Upon your request, we include your references and success stories in the e-newsletter.
