IN FULL PREPARATION FOR THE 2025 DAKAR, ADRIEN VAN BEVEREN PARTNERS WITH SENA

December 18, 2024

SENA, the global leader in intelligent communication systems for motorcyclists, is proud to announce its partnership with Adrien Van Beveren, Monster Energy Honda Team rider and 2024 Rally-Raid World Championship runner-up. As he gears up for the 2025 Dakar Rally (3–17 January), Adrien will test SENA intercoms throughout his preparation, actively contributing to their development for adventurous riders.

Technology tested by the best, designed for adventure riders

Whether during his motorcycle or bicycle training sessions or his personal adventures, Adrien Van Beveren will test SENA intercoms in real-world, extreme conditions. His expertise on the most demanding terrains will help refine key aspects such as durability, ergonomics, and innovations like Mesh and WAVE, the limitless range communication technology.

Adrien Van Beveren: “Adventure riders need equipment they can rely on. With SENA, I’m thrilled to test and improve communication solutions that meet the needs of this demanding community.”

A partnership focused on innovation and excellence

This partnership goes beyond mere sports performance or marketing considerations: it is a true real-world laboratory. Adrien’s feedback will enable SENA to continue innovating and developing even more reliable solutions for adventure riders worldwide.

“Adrien perfectly embodies SENA’s values: adventure, innovation, and excellence. This partnership is a fantastic opportunity to provide even more reliable solutions to adventure riders,” says Vlada Bokza – Europe Motorcycle Marketing Manager at SENA.

About Adrien Van Beveren

Born in 1991 in Hazebrouck, France, Adrien Van Beveren is one of the world’s top rally-raid riders. A three-time winner of the Enduropale du Touquet, he has built a strong reputation as a sand and off-road adventure specialist. Currently a Monster Energy Honda Team rider, he has achieved multiple top-5 finishes at the Dakar Rally, including a 3rd place in 2023. His passion for motorsports extends beyond rally-raid: he practices road cycling, mountain biking, buggy racing, leisure motorcycling, and jet skiing to enhance his physical and mental preparation. An ambassador of adventure and performance, Adrien embodies the spirit of adventure riders, always seeking new challenges and victories on the most demanding terrains.

About Sena Technologies, Inc.

Founded in 1998, SENA is a global leader in innovative communication systems, offering advanced connectivity solutions for adventure enthusiasts and professionals. SENA pushes the boundaries of technology with a range of products from motorcycle helmets to communication systems for outdoor sports and industrial environments. Our products integrate cutting-edge technologies such as Bluetooth 5.0 and Mesh IntercomTM, ensuring superior user experience in terms of safety and performance.

Whether on the road, in the mountains, or at sea, SENA accompanies its users wherever adventure takes them.

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