LYON MOTORCYCLE SHOW – FEBRUARY 13-16, 2025

With its new Phantom helmet, SENA, the global leader in intelligent communication systems for motorcyclists, takes another step forward in the world of smart helmets. For the first time, the brand designs and manufactures a full-face helmet directly in its own factory—a strategic milestone that ensures optimized integration of safety, advanced communication, ergonomics, and acoustic comfort.

1 THE SENA FACTORY, AT THE HEART OF INNOVATION

With Phantom, SENA is not just adding a new model to its lineup—the company is introducing a strategic shift in product development.

“SENA Phantom represents a major milestone for our company,” says Tae Kim, CEO of SENA. “It is the first helmet fully designed and manufactured in our new state-of-the-art factory. By integrating all components under one roof, we have unlocked new levels of performance in design and functionality, setting a new standard for smart helmets.”

This cutting-edge facility brings together production, R&D, and testing, giving SENA complete control over the manufacturing process.

Thanks to this integrated approach, every aspect of the Phantom has been optimized from the design phase, ensuring perfect synergy between communication, safety, and audio quality.

Unlike conventional helmets, where communication systems are added later, the SENA Phantom has been designed from the ground up as a complete system:

• Flush-mounted buttons, eliminating external protrusions.
• Optimized internal antennas for maximum communication range.
• Second-generation Sound by Harman Kardon speakers, installed in dedicated acoustic chambers.
• High-capacity battery integrated into the structure for extended autonomy without compromising comfort.

ADVANCED COMMUNICATION WITH MESH 3.0 AND WAVE INTERCOM™

Clear and reliable communication is essential for motorcyclists, whether riding solo or in a group. With Phantom, SENA integrates the most advanced technologies, inherited from the SENA 60S:

• Mesh Intercom™ 3.0, enabling seamless and reliable group communication over long distances.
• Wave Intercom™, utilizing cellular networks to ensure uninterrupted connectivity wherever you are.

2 FIRST-CLASS SOUND BY SENA AND HARMAN KARDON ENGINEERS

From the R&D phase, SENA engineers designed the Phantom helmet around an integrated communication system. Installed directly in the factory, this system includes the intercom, speakers, and microphone for optimal integration. Developed in collaboration with Harman Kardon, the system combines second-generation 40 mm speakers with an interior design optimized for maximum acoustic damping. The result? An exceptional sound experience for music, GPS navigation, or rider-to-rider communication.

SMART FEATURES DO NOT REPLACE SAFETY

In addition to its intelligent features, the Phantom helmet remains true to its primary mission: providing optimal protection. Featuring a composite fiberglass shell and certified ECE 22-06, it is equipped with an LED light on the front and a rear position and brake light, ensuring enhanced visibility in all conditions.

3 ARTIFICIAL INTELLIGENCE TO SERVE RIDERS

With Phantom, SENA leverages AI to make communication smoother and clearer.

Advanced Noise Reduction
The SENA Phantom helmet introduces a brand-new AI-based noise reduction feature: Artificial Intelligence Noise Reduction (AINR). AI precisely detects the rider’s voice via the microphone and filters out background noise, ensuring crystal-clear communication even in the noisiest environments.

Enhanced Voice Commands
The new AI improves voice commands, making them more fluid even in noisy surroundings. Riders can control the device effortlessly. The customizable interface, compatible with multiple languages and accents, allows hands-free management of calls, GPS navigation, and private groups using voice commands like “Hey Siri” or “Hey Google.”

SENA MOTORCYCLES: THE INTUITIVE APP

Riders can easily configure their helmet and receive wireless software updates through the new SENA Motorcycles app, ensuring their Phantom helmet is always equipped with the latest features and improvements.

AVAILABILITY AND PRICE

SENA Phantom will be available at the end of March 2025 for €519.00. Available sizes: S, M, L, XL, and XXL.